Transform40 Guarantees A Health Transformation That’s Sustainable; Here’s Why
The new team behind the gym are looking at fitness through a fresh lens
Transform40, Caringbah
Longtime Shire locals will likely be familiar with Transform40’s impressive 40-day transformations. If you’ve seen the photos, you’ll know they’re visually impressive - but there’s actually more to it than that.
Founded in 2017, Transform40 is helmed by former professional rugby player and seasoned personal trainer Trent Grubb, affectionately known as TJ. Like many humble small business stories, things started small. But as the years have gone by, TJ’s program and unique approach has become so popular that the need for more space and additional classes inevitably grew. And with this ceaseless momentum, Transform40 expanded beyond Caringbah, opening two more locations in Carlton and Campsie. Most recently, TJ welcomed his brother, Jason Grubb, and Jason’s wife, Hayley Phillips, to take the reins at the Caringbah studio.
Trent & Jason Grubb
Although Trent and Jason’s business growth may seem straightforward, their personal experiences have shaped their determined approach to fitness and compassionate way in which they work with their clients This focus on both physical and mental well-being has set the foundation for Transform40.
Built on the belief that true health is more than just heart rates and calorie counts, Hayley says Transform40’s formula for success is a somewhat unique one. “Transform40 is all about changing your mindset, and knowing your body will follow,” she explains. “I've been with the gym for seven years - since it opened - and I've seen the physical and mental impact their approach has had on people first hand.”
“One of our biggest points of difference is a real focus on accountability. Whatever someone’s goals are; whether it's to lose weight, achieve a mindset shift, or even to gain muscle, our coaches really will be there for you, holding your hand the whole way through.”
The team takes a holistic tact, encompassing everything from nutrition to weights, cardio and even wellness and educational sessions. “It doesn’t matter what stage you're at, whether you've never been in a gym before or you're an athlete, there's a coach here that can help you with whatever goals you have,” says Jason.
“We really focus on personalising the experience for every single person that walks in the door, we want people to feel welcomed. There's no room for egos here!”
With by-appointment personal training and nearly 40 classes every week at the Caringbah location alone, there are plenty of chances to jump on board. And, after seven years of transformations, TJ has decided that it’s time to give the brand the same treatment they do their clients. “It's just time to just give Transform40 a little bit of love, as a brand, so we are currently undergoing a pretty big rebrand. I’m so excited to share this new era of Transform40,” explains TJ. Watch this space!
For class information, pricing, and to find out about Transform40’s Free Success Session (PT and Goal session), head to transform40.com.